Who They Are

Jack Hughes has worked as a lawyer, analyst, research manager, and negotiator, but became hooked on software development and marketing in the early 90's.  He is a member of Mensa, where he has worked to encourage learning and creative thinking, and to create ways of channeling the results.

With this oddly mixed background, it was inevitable that he'd come up with some new, creative ways to approach marketing.  After studying how people were motivated to buy into new ideas, he created the "Knowledge Mint Method" of turning confusion into knowledge and getting people into a mood for buying your product or service.

From this came a series of simple but really useful software products, including Sales Mint to help salespeople discover how to present benefits correctly.  Market Mint helps marketers and copy writers focus their marketing materials to bring out the proper benefits that will cause clients to leap to the order form. Promotion Mint is a great tool for advertisers to help create promotions that benefit the client and create sales at the same time. For students, he developed Study Tamer, an easy to use software aid to help students to learn better and more quickly.

Their Gift To Our Members

Jack Hughes  offers members a gift of a very, very useful video on how to set up, for small cost, your very own mail server on your home computer.  By following the simple instructions in the video, and downloading some free software, you can set up a server to send out your mail, bypassing your ISP.  Be warned that you must have an 'always on' internet connection, either cable or DSL, to use this effectively. This may not be used for SPAM, of course.